Operations on autopilot
For businesses that want to automate and gain efficiency.
I map the operation, get the first AI routines running (support, content, finance or engineering), and the team only decides what matters.
Founder · Advisor · Mentor
Alexandre
Viola
I practiced law for over ten years before founding two pioneering Brazilian legaltechs: Arbitranet, the country's first online arbitration chamber, and Justto, which automated settlement negotiation.
As founder and CEO, I designed the products, raised capital, built the teams and won awards in Brazil and abroad, up to the sale of Justto to Softplan in 2022.
I was then global COO at Skedway and CRO at Preâmbulo Tech. Today I help people and companies focus on the work that creates value, and I build products with AI as my cofounder.
What drives me is shortening the path for people who build.
01 · Skills
Where I can help.
Business strategy
One joined-up view of market, product, incentives and behavior.
Product thinking
From what the user wants to the solution, the priority and the delivery.
Deciding under pressure
I have started, scaled, shut down and restarted companies with money and reputation on the line.
Leadership
Hiring, developing and guiding high-performance teams.
Learning fast
What I learn turns into code, product or positioning quickly.
Operations with people + AI
Product, engineering, growth and operations run by people and AI together.
02 · Offers
How we can work together.
Management system
For founders and managers who want a team that decides, executes and follows up without depending on meetings.
Together we set the rhythm: objectives and key results tracked every day, routines that exist to move each one, a weekly review with bets that have an owner and, for every piece of work, who decides, who executes and who checks, including when part of the team is an agent.
Strategic advisory
For founders and CEOs between the first product and scale.
Regular sessions and direct access to decide product, first customers, the number that matters at each stage, fundraising and exit. Per project, no lock-in.
1:1 mentoring
For builders who need to unblock a decision or an operation that got stuck.
MVP, business model, pitch, sales or operations with AI. The conversation ends with a clear next step.
03 · Speaking
Talks, podcasts and events.
Topics
- AOperations on autopilot: what you can hand to AI today and how to get it running
- BWhen part of the team is an agent: who decides, who executes and who checks
- CValidate before you build: test cheaply and have the nerve to kill what does not stick
- DAI that understands people: from settlement negotiation at Justto to Arroway, which manages people and agents on the same team
- EStrategy when building got cheap: where a company's advantage still lies
04 · Now
What I am building.
FounderCoordinates people and AI agents around what has already been decided.Keep people and their AIs on the same page.arroway.app FounderInfrastructure for professional creators: management, sales and content delivery on autopilot, with an AI that sells and chats in the creator's own voice.5,000+ memberships sold · 170,000+ messagesmembervip.com.br 
FounderGEO agency: get your company recommended by AI in 90 days.At MemberVIP, 44% of sign-ups over 90 days came from ChatGPT.sayurname.com 
Arxi GlobalCofounderInternational business, financial and wealth planning for those who want to grow beyond Brazil and protect what they have built.The ARXI agent runs the diagnosis, compares scenarios and connects you to the specialists who execute.arxiglobal.com 05 · Track record
The thread: building systems that understand people.
- 2025 to now
Founder solo
MemberVIP since April 2025; Arroway and sayurname in 2026. I build and run all three with AI.
- 2024 to 2025
Brazuka Crypto · founder
I built and ran a crypto community from scratch, by hand at first. That is where I started coding with AI, and where MemberVIP was born.
- 2023
Preâmbulo Tech · CRO
I led sales and customer success.
- 2022 to 2023
Skedway · Global COO
I ran operations through fast growth, with teams spread across several countries.
In the press
- 2020 to 2021
Rápido · founder
One-click checkout for e-commerce.
- 2011 to 2021
Arbitranet and Justto · founder and CEO
Two pioneering legaltechs: Arbitranet was Brazil's first online arbitration chamber, and Justto, which grew out of it, automated settlement negotiation. I did everything there: marketing, sales, CS, HR, admin and investor relations. Thousands of disputes, more than R$ 1 billion negotiated, and awards in Brazil and abroad. Softplan (now Starian) acquired Justto in 2022.
In the press
- until 2014
Law practice
I started my own firm, Viola e Bonorino, from scratch, then practiced at Fleury Malheiros, Gasparini, de Cresci e Nogueira de Lima Advogados and Koury Lopes Advogados, in São Paulo, on complex high-value cases.
Education
- Law degree, PUCRS
- Graduate specialization in Law and Economics, UFRGS
- LL.M. in Law & Economics (EMLE), Erasmus University Rotterdam, University of Bologna and University of Hamburg
- Reforge (PLG and Growth Leadership) and YC Startup School
Publications
Justto: resolução de disputas baseada em dadosBook chapter in Resolução online de disputas: casos brasileiros (Online dispute resolution: Brazilian cases) · 2022
Parei de advogar para criar a minha própria empresa de tecnologiaArticle, in Portuguese · 2019
Por que deixei um escritório em que era sócio para criar uma startupArticle, in Portuguese · 2018- AMDECompetition in Banking after the Financial CrisisLL.M. thesis, Revista da Associação Mineira de Direito e Economia, vol. 4 · 2010
- Análise econômica do direito contratual: sucesso ou fracasso?Portuguese translation and adaptation of Eric A. Posner's work, Saraiva / FGV · 2010
06 · Contact
Advisory, a talk, a podcast or press?
Tell me the context and what you need in two lines.